International trade event takes Welsh food and drink to the world

F&D 161127-Visit-Wales-Food-086-printOver a hundred Welsh producers will be joined by national and international buyers, journalists, dignitaries and industry leaders at Wales’s first ever international food and drink event.

BlasCymru/TasteWales takes place at the Celtic Manor resort on 23-24 March and will bring the entire industry under one roof to showcase the best of the nation’s growing food and drink offer.

A range of products and creations to satisfy all tastes will be on show, not to mention a number of new product launches and exciting announcements in connection with the sector. These include niche and artisan producers such as Pembrokeshire Beach Food Company and specialist meat curers Cwm Farm Charcuterie, who will join established household favourites such as Edwards of Conwy, Penderyn whisky and Snowdonia cheese, as well as larger manufacturing businesses such as Fruitapeel and Radnor Hills.

The event will feature a number of one to one ‘Meet the Buyer’ and partnering sessions between producers and buyers as well as an evening networking reception on the Thursday, giving ample opportunities to make new contacts and facilitate trading relationships. There will also be a dedicated Innovation, Skills & Business Zone, giving an insight into the latest innovation and skills development and business support available in Wales.

Flying in from the United States will be John Rodger from Atalanta Corporation, who is very much looking forward to seeing what Welsh delights are on offer:

“Wales is carving out a growing international reputation as a top food destination with plenty of high quality producers. While at BlasCymru/TasteWales I’ll be on the lookout for new and innovative products, with it also being an excellent opportunity to forge new partnerships, and all under one roof.”

Industry professionals are also being urged to secure one of the limited remaining spaces at the conference, which is being held on the first day of the event. WG Finger licking lamb with laverbread herb sauceWith delegates coming from as far afield as the United States, Hong Kong and the United Arab Emirates, it features the recent BBC Apprentice victor, Alana Spencer, who will appear alongside Christine Tacon CBE, the Groceries Code Adjudicator, and other key industry figures.

Group editor of The Grocer, Adam Leyland, who will deliver the keynote presentation at the conference said:

“Wales is a nation which is really pushing the boundaries and making its own mark when it comes to food and drink production. At the conference I will be addressing the international food and drink market and how Wales and the UK can make a significant impact globally. Hopefully the day will prove to be insightful and inspirational to both Welsh producers and conference delegates.”

The Welsh Government’s Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths AM, will be hosting the event and making a number of exciting announcements in connection with the sector:

“BlasCymru/TasteWales is a ground breaking event for Wales and will further strengthen our food and drink industry on the Global stage. Bringing individuals and organisations from across the industry together, it will provide the platform for us to display the strength, success and pride we have in Welsh food and drink and help us continue with the positive trajectory we are currently on as we strive to reach our 30% growth target by 2020.”

Capacity is limited with tickets available on a first come first served basis from