Food Packaging to Fall in Love With
The market for Valentine’s gifts is set to rise again with Mintel predicting sales will grow 2% to reach £470 million – so producers need to work to make sure their products make great gifts for loved ones.
We asked some of the specialist food and drink packaging suppliers exhibiting at Pro2Pac about their ‘love-ly’ ideas to deliver creative yet functional packaging for that special day – and got some of them to share the secrets of how to spread the love this Valentine’s Day.
Kelly Boness, Marketing Executive at Tinware Direct (Pro2Pac Stand N1142) believes that shelf presence and multi-sensory appeal are key to wooing consumers.
“Valentine’s Day sees a surge in all things pink, red and heart themed and tin packaging goes beyond the visual with a multi-sensory appeal. That’s not to say visual enhances aren’t an important initial step to begin the engagement process, but you can achieve spectacular shelf presence through the surface finishes metal packaging has to offer – whether it be gloss to add vibrancy or matte for a luxurious feel.”
“Embossing tins with intricate details to create dimension and adding diamantes for ‘extra pizzazz’, encourages shoppers to react and interact with the product,” she adds.
Atlas Packaging (Pro2Pac Stand N850) recommend going the extra mile for Valentine’s packaging. Director Mark Leverton explains the importance of the Valentine’s occasion to the company:
“Valentine’s Day packaging is a big event for Atlas Packaging, with planning taking place months in advance. One specific new piece of work we are very proud of are our new boxes, the client had a very specific image she wanted to create on her packaging, which was reflective of her business. Yvonne Coomber, a very talented artist, achieved this vision while our graphics design team worked to provide a print solution onto corrugated board”
It’s a Wrap (Pro2Pac Stand N1174) manufactures high quality, custom printed greaseproof paper for the food to go and casual dining sectors. This personalised food packaging is a great marketing tool for businesses to use to ensure their brands are showcased at every opportunity, but it also offers a great opportunity for brands to tag on to any seasonal trends – including Valentine’s Day.
“We encourage all our customers, old and new, to go the extra mile and incorporate any seasonal trends into their greaseproof paper. Whatever it is you are wrapping or serving, make your product stand out from the crowd with a touch of love this Valentine’s Day,” says Sam Cullinane, Sales Co-ordinator.
Pro2Pac, the UK’s only dedicated food and drink packaging event will take place 20-22 March, ExCeL London. It’s free for the food and drink industry, register at pro2pac.co.uk