Fresh Montgomery Launch New On-trade Event in Singapore
Fresh Montgomery’s sister company Montgomery Asia, the international food and drink event specialists, are launching a new trade event aimed at the hospitality sector in Southeast Asia. Restaurant, Pub & Bar Asia (RPB Asia) will take place at the Suntec Singapore Convention and Exhibition Centre from 18-20 July 2017.
Speaking about the launch, Christopher McCuin, Montgomery’s group Business Development Director, commented: “In recent years the on-trade sector has enjoyed significant growth throughout the entire region, with Singapore in particular catching the eye when it comes to fine dining experiences and award-winning bars.”
Singapore currently boasts four of the top ten bars across all of Asia, but the Southeast region as a whole is fast gaining a reputation for excellence, design and creativity. McCuin continued: “Thailand, the Philippines, Indonesia and Singapore all feature in Asia’s top 50 restaurants this year, and the pub and bar sector is also gaining strength, especially with the rising interest in artisan spirits and craft beer. The time is right to bring the entire trade community together for an event where owners, managers, sommeliers, baristas, mixologists, chefs and their staff can explore the very best that a dedicated live event can offer.”
For its first outing in July 2017, RPB Asia will run alongside Montgomery’s Speciality & Fine Food Asia event which presents the very best in premium and artisan, fine food products to the trade. Organising the two events side by side at Suntec will bring an even greater relevance for visitors who will be able to explore both trade shows at the same time.
Montgomery Asia are already in discussion with a number of top trade associations throughout the region and expect to announce partnerships over the coming weeks.